Be an Email Marketing Champ, not a chump |
Honing your List
So you might have a solid emailing list put together already, but try honing that list or creating sub-groups to market specific products to different demographics. If you're having trouble managing all of your email contacts (too many spreadsheets!!) you can always move to a Customer Relationship Manager. Some popular web solutions are Zoho CRM, Sugar CRM, and iContact.
Great design and a clean layout can also help with the clarity of your message. Some of the best email marketing companies (MailChimp, iContact, and Constant Contact) have easy to implement layouts that are good looking to boot.
You can read more print, marketing, and design blogs on our website : Minuteman Press News Archive
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Know the Basics
Like any marketing endeavor, you need to know the goal of your efforts. Once you understand the purpose of your marketing email then you can determine your target audience. Now, jump in and create your content, including your subject line and call to action. Don’t forget to set a goal for your campaign and how you’re going to measure effectiveness. An easy way to see if prospects are responding to your email is through landing pages on your website so you can determine click through rates. Most email marketing programs also provide email open rates.Subject to Creativity
Creating a good subject line to entice customers to open may be one of the more difficult aspects of an effective email campaign. And thanks to spammers, there are several words you’d like to use that you should avoid, such as “free” and “order now.” Some email marketing programs help rate your subject line before you send to check for those pesky spam words. So make sure your recipients see a subject line that lets them know what they’ll get out of opening the email, and be clear that the email is coming from you.Find Clarity
Now that you have them enticed with an engaging subject line, don’t lose them as soon as they start reading. Quickly get them to a single call to action without droning on about product features. You can give them more detail on the landing page when they click through.Great design and a clean layout can also help with the clarity of your message. Some of the best email marketing companies (MailChimp, iContact, and Constant Contact) have easy to implement layouts that are good looking to boot.
You can read more print, marketing, and design blogs on our website : Minuteman Press News Archive
Minuteman Press
4185 Sunbeam Road, Suite 100 • Jacksonville, Florida 32257
Phone: 904-733-5578 • Fax: 904-733-6568
sales@mmpjax.com
The main purpose of eCommerce drip marketing is to engage with a prospect over a period of time and in doing so, encourage a prospect to buy a product with email vouchers and discounts. Most email software packages can be programmed to automatically send out several emails over a course of time after the introductory email.
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Thanks for the insight Kinneth. We agree that the best method is long term based contact, but initial exposure was the main goal of the post. Trying to target a customer base and then provide introductory incentives to gain a new customer (with a new marketing technique for most) is the best start to an extended customer relationship. But most of the time it comes down to wanting to connect personally with each customer and providing the best deals possible, which comes from knowing your cost/products.
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